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frequently asked questions.

Pricing, tech, Google visibility, timelines: everything you're wondering before taking the plunge, with no jargon.

pricing & commitment

How much does a website cost for a tradesperson or small business?

From €2,500 for a custom website and from €4,500 for an online store. A business application or SaaS is quoted individually. The final price depends on the scope agreed in the quote. Creation prices are public, so you know the order of magnitude before contacting me.

How does payment work?

The creation price is paid in three instalments: 50% before the start, 30% on approval of the first working version defined in the quote, and 20% on final approval, before the site goes live. These three payments make up the total price, not additional fees. Any monthly follow-up is invoiced at the start of each period.

Is there a mandatory subscription?

No. Monthly maintenance and support are optional and quoted separately. You can also ask for one-off work. Hosting, the domain name and third-party services remain billed by their providers, on accounts in your name.

Who pays for hosting?

You do, directly to the providers, on accounts in your name. The same goes for the domain name and any third-party services (database, email sending, online payment, artificial intelligence API). Their initial setup is included in the creation quote. Estimated costs are presented before you commit, and variable usage costs are flagged as such.

Are new features included?

The features set out in the quote are included in the creation price. A feature that is not in the quote is agreed beforehand and, where necessary, covered by an additional quote. A defect that makes the delivery non-compliant with the quote is treated as a fix, not as a paid change.

What happens if I stop the follow-up?

Ending my follow-up does not cancel your hosting services. The site can keep running as long as the services it needs stay active and paid for. Maintenance is then no longer provided by me, and can be handed to another provider.

tech & autonomy

I'm not tech-savvy at all. Can I still use this?

That's the whole point. Everything is designed so you never have to touch a thing. I set it up, I deploy it, it runs. If you can read an email and click a link, you're good to go.

Do I keep control over my content?

Always. You can edit text, upload images, publish content. I'll show you how in 15 minutes.

Why not WordPress or Wix?

They're generic tools: themes shared by thousands of sites, plugins to maintain, slow load times, security holes. I write custom code that is fast, with no hidden subscriptions, and it belongs to you, unlike a Wix site you rent forever.

Will my website work well on phones?

It's designed for phones first, because that's where most of your customers will be looking for you. Tested on every screen size before going live.

Google visibility

Why have a website when I already have a Facebook or Google page?

Your Facebook page belongs to Facebook: its rules, its visibility, its outages. A website belongs to you, captures Google searches ("plumber + your town"), presents your work the way you want it and reassures the customers who always check before calling.

How will my website be found on Google?

A fast website (mine aim for a 100/100 Google score), a structure Google understands, copy that answers your customers' real searches and a linked Google Business profile. SEO isn't an option bolted on afterwards: it's built in.

My website is over 10 years old. Should I rebuild it?

If it's slow, unreadable on phones or impossible to update: yes. A well-managed rebuild keeps your Google history (your old addresses redirect to the new ones), so you keep what you've earned, you lose the flaws.

your project

How long until my website is ready?

The timeline depends on the scope, the features and the content to be prepared. It is set out in the quote, with the stages of production and approval.

What's the difference between a showcase website and an online store?

A showcase website presents your business and turns visitors into contacts (calls, quote requests). An online store sells directly: catalogue, cart, secure payment, order management. I help you choose based on your business. Sometimes a showcase site is more than enough.

Who writes the copy and provides the photos?

I start from what you have: the way you talk about your craft, your photos from the job site or the workshop. I write and optimise for Google, you approve. No photos, no time to write? I have solutions for that too.

What is an automation and what does it do for my business?

They're the repetitive tasks your website handles for you: acknowledging an enquiry, following up on an unanswered quote, sending a booking summary, requesting a Google review after the job. You stay in the field, the website does the paperwork.

Can't find your answer?

A 20-minute call, free and no strings attached. I'll answer everything, live.